Google Ads Account Audits

No matter if you are here in Maryland, Washington, DC, Virginia, or across the United States, managing Google Ads (formerly known as AdWords) accounts is not an easy job. After all, there is a reason why companies like ours exist! If your company keeps its marketing in-house, areas like PPC advertising may not be getting the attention they deserve. As you may know, pay per click, like most other types of marketing, is not a “set it and forget it” operation. In addition to standard text and display ads, video advertising on platforms like YouTube has also taken off in recent years - creating yet another medium to keep track of. To be achieve ongoing success, most areas of marketing require management and maintenance. That’s where our Google Ads Audits come in.

Many audit services email a list of positives and negatives about your account straight to your inbox, leaving you to make sense of it all. Our AdWords account reviews, on the other hand, are done with our clients in person or over the internet/phone. Issues can be addressed more clearly, questions can be answered instantly, and a more complete understanding of the situation can be gained.

Our audits consist of a multi-point review process in which we take a look at the AdWords account from top to bottom. Keyword match types, the campaigns and ad groups they fall under, ad testing and so much more are included in our process. Once complete, our audits will help to ensure that your text, display, Google Shopping, and YouTube video advertising campaigns will be getting an increased number of conversions for a lesser amount of your ad budget.

If your business is looking for assistance with its Google AdWords management, our audits are a great place to start. Contact us today to schedule a PPC consultation!